Red List

Did you know that 85% of the more than 85,000 chemicals in use in today’s marketplace have not been tested for long-term human health impacts? Our philosophy is that if we’re not sure that something is safe over the long-haul, then why use it? Especially when there are amazing natural ingredients offered by our planet that can keep us clean, moisturized and smelling delightful.

We have assembled a Red List to make it easy to see at a glance the materials that we will never put in anything we make. But we also hope you check out our Green List of natural and good-for-you ingredients that we do use because that’s where the real fun starts!


  1. Lead
  2. Mercury
  3. Siloxanes
  4. Coal Tar Dyes
  5. Artificial Colourants
  6. Sulfates
  7. Phthalates
  8. Parabens
  9. Glycols
  10. Triclosan
  11. BHA (Butylated Hydroxyanisole)
  12. BHT (Butylated Hydroxytoluene)
  13. DEA (Diethanolamine Cocoamide Dea, Lauramide Dea)
  14. MEA (Monoethanolamine)
  15. TEA (Triethanolamine)
  16. Formaldehyde-Releasing Preservatives (Ie. Dmdm Hydantoin, Diazolidinyl Urea, Imidoazolidinyl Urea)
  17. Genetically Modified Organisms
  18. By-Products From Animals That Are Harmed Or Killed
  19. Any Ingredient Tested On Animals
  20. Irradiated Ingredients
  21. Nanoparticles